Our Brand Story

The CARES 24/7 concept was born from the fact that parenting is more than a full-time job. It is a responsibility that continues around the clock. Hence the CARES Program. This much-needed program is designed to assist parents and caregivers in coping with the extraordinary responsibilities they face every day. Ideally, the program will offer coping tools that the caregivers can apply to their lives as they operate around the clock. 

The Sun was used as an icon of light, love, hope, support, and warmth. There are 24 rays of light that consist of 7 dots to represent the 24/7 concept and the notion that the sun rises and sets every day.